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E-commerce Eye Candy – Optimizing Your ‘Add-to-Cart” Button [Infographic]

If you’re responsible for the success of your company’s e-commerce one of the main questions you have to ask is, “What exactly convinces a visitor on our site to convert into a paying customer?”...

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E-commerce Eye Candy – Landing Page Optimization by the Numbers [Infographic]

Did you know that 35 percent of marketers said that their online shopping carts are the hardest landing page to optimize on their site? This infographic is perfect for e-commerce managers of software...

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E-commerce Eye Candy – What is Alibaba? [Charticle]

Alibaba has been featured quite prominently in the news lately, and it behooves e-commerce professional to understand exactly what this company is and how it might impact their online sales strategy in...

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E-commerce Eye Candy – Alternative Payment Methods [Infographic]

One of my first jobs out of college involved answering billing questions from front end users of software products. Working for an international e-commerce provider, questions came from customers who...

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E-commerce Eye Candy – B2B E-commerce Evolution [Infographic]

This infographic tells a story about a wonderful land of opportunity: The B2B software e-commerce market. Make no mistake; it is big – bigger even than its more famous sibling, the B2C market, and...

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E-commerce Eye Candy – Email and E-commerce [Infographic]

According to this infographic from dotMailer, email marketing is an effective technique that brands and buyers often take for granted. However, if your business needs to generate e-commerce revenue,...

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E-commerce Eye Candy – 7 Landing Page Flaws That Kill Conversions [Infographic]

Sometimes a conversion means a visitor filled out a form on your website and other times it means a customer submitted payment through your online store. Regardless of how you define a conversion, it...

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E-commerce Eye Candy – Marketing Automation Magic Makes it All Happen...

Examining the buyer’s journey as if it were a trek to the Emerald City, this infographic from Marketo, a maker of marketing automation software, shows how companies of all sizes and in all industries...

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E-commerce Eye Candy – Email Deliverability 101 [Infographic]

If you read our Beginner’s Guide to Marketing Automation, you learned about its attendant benefits. You also gained an appreciation for what kind of features you need in a marketing automation...

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E-commerce Eye Candy – Chargebacks From the Customer and Merchant Points of View

Preventing chargebacks is good for your business and the people who buy your software, but preventing them requires an understanding of their causes and of how to reduce them. Chargebacks occur when...

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E-commerce Eye Candy – Why You Need to Localize [Infographic]

This infographic addresses the topic of localization, first defining localization challenges for e-commerce and then outlining the benefits of meeting those challenges. Localizing your site, including...

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E-commerce Eye Candy – Global Opportunities for Online Retailers

This week’s E-commerce Eye Candy focuses on the U.S. and Global B2C e-commerce market. The infographics come to us from readers at Search Laboratory and SnapParcel. U.S. B2C E-commerce The SnapParcel...

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E-commerce Eye Candy – 10 Customer Service Trends to Watch in 2014 [Infographic]

By reading last week’s Five Trends to Put Your Customer Service Ahead of Your Competition you learned what you can do to improve your customer service, and how those actions improve your business and...

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E-commerce Eye Candy – 12 Areas That Every E-commerce Marketer Must Test...

This infographic from Marketizator, a provider of conversion optimization software, provides those of us in charge of getting revenue from e-commerce sites many ideas for conversion rate optimization....

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E-commerce Eye Candy – Merchant Account Vs. Payment Gateway [Infographic]

If transactions are the lifeblood of a business for online merchants, the e-commerce platform is the heart. But the ins and out of e-commerce, the specifics of what to invest in and how to implement...

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E-commerce Eye Candy – Transactional Email Optimization [Infographic]

Email marketing compliance is really just a matter of putting yourself in your email recipient’s shoes and using common sense. That which you don’t like, don’t do to others. The Federal Trade...

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E-commerce Eye Candy – Engagement Creates Loyal Customers [Infographic]

The goal of any business is to create unconscious epiphanies of trust in their customers’ minds. This is especially true for online merchants who don’t encounter their customers face-to-face. Customer...

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E-commerce Eye Candy – Why the Call Center Won’t Go Away [Infographic]

Last week, we wrote about the need for software manufacturers and retailers to give paying customers practical information on their confirmation pages in order to reduce contact rates. However, no...

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E-commerce Eye Candy – Holiday Social Media Marketing Trends [Infographic and...

Successful software companies understand the importance of November and December e-commerce to their bottom line, and plan accordingly. This infographic from Offerpop is based on their research report...

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E-commerce Eye Candy – How Consumers Spend Their Money Online [Infographic]

A practical way of evaluating what changes you need to make in your online stores is through investigating the patterns of behavior of your visitors and buyers. The main thing is to look at your own...

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